While costs of creating quality digital video aren’t quite as high as TV’s, the means to support that programming via advertising dollars remains both complicated and often elusive. Enter the innovative brand (and its agency). How can creators play with marketers while maintaining authenticity and originality. Will audiences watch?
Moderator: Rebecca Paoletti, Cake Works, CEO
- Doreen Lorenzo, Vidlet, Co-Founder
- Liza Pigram, VIMBY, Mark Burnett Content Studio. SVP
- Stone Roberts, Refinery29, VP Programming
- Brian Hunt, Believe Entertainment, EVP, Head of Dev. & Believe Studios
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