Dan Schiffman - The Currency Of TV Advertising Is Based On 30 Year Old Technology
The Currency Of TV Advertising Is Based On 30 Year Old Technology - Can Audience Insights Via Computer Vision Deliver Individual Viewing Engagement?
Television advertisers outspend online advertisers nearly 2 to 1 for a total of $75 billion in the U.S. alone. Historically audience viewing analysis has been household based. However, now there are opportunities to leverage various cameras and computer vision to deliver real-time viewer analysis. Dan delivers insights into the methods used in the past, present and how visual technologies will impact the future advertising industry.
- Dan Schiffman, TVision Insights, CRO & Co-Founder
LDV Vision Summit 2016